Arc

The design of Arc’s brand began with a central challenge: how do you take a technology as abstract as blockchain and give it a visual identity rooted in clarity, utility, and universality?

Arc is a blockchain built for global utility, and the brand was designed to reflect that ambition. The goal was to create an identity that communicates tangible value and universal accessibility, moving away from abstract tech visuals toward a system rooted in clarity and connection.

The design language centers on movement and reach, clean geometry, dynamic forms, and a color palette that balances trust with energy taking inspiration from the sky above our heads. The logomark evokes both continuity and expansion, symbolizing Arc’s role as a bridge across markets and communities. Typography and layout were chosen to feel modern yet adaptable, ensuring the brand works across diverse cultures and platforms.

By grounding the brand in real-world use cases, from cross-border transactions to inclusive finance, every visual element reinforces Arc’s global relevance. The result is a cohesive identity that positions Arc not just as a blockchain, but as a platform to reshape the financial system we know today.