Blue Jay's Bellies

Sometimes you just want to create something fun and help some people out. Blue Jay's Bellies was that time. I had the chance to create a warm, playful brand identity with a boho, laid-back spirit. The goal was to capture the cozy joy of homemade treats while keeping the tone lighthearted and approachable. From color palette to typography and logo design, every element was crafted to feel inviting, carefree, and just a little whimsical, perfectly reflecting the bakery’s fun, creative energy.