Circle Brand & Website

As Circle entered a pivotal chapter in its story, our goal was to build a visual language that could bridge two worlds: the trust and stability of traditional finance and the imaginative, transformative energy of Web3. This system was developed, in partnership with Brand New School, to extend across every touchpoint of the brand, from web and social to video and environmental design, ensuring a cohesive experience at every scale.

To bring the world of Circle to life, we also built a modular illustration library that allowed our team to craft visuals in-house, balancing tangible materials with fantastical elements to express Circle’s position as the best of both worlds.