USDC Brand & Website

To reimagine the future of digital dollars, we partnered with Mother Design to craft a bold new identity for USDC. The refreshed brand draws from the historical significance of paper currency, a nod to the heritage of money, while elevating it with a premium, modern sensibility that reflects USDC’s role as the trusted digital currency.

After brand development, we extended this system across every touchpoint: from a redesigned website and immersive experiential activations to campaigns and social content that bring the brand’s authority, innovation, and accessibility to life for a global audience across multiple touchpoints.