Arc Launch Campaign

For the launch of the Arc blockchain testnet, the team and I developed a campaign that spoke directly to builders by embracing the language they know best: code. The creative strategy combined syntax-inspired messaging with a color palette designed to evoke the sense of a sunrise, symbolizing new beginnings and the early momentum of an emerging ecosystem. Modular visuals and technical cues signaled credibility while keeping the tone energizing and forward-looking. Every piece of copy was crafted to motivate developers to dive in, experiment, and start building on Arc from day one, positioning the testnet as a playground for innovation and the launch of the new economic operating system for the internet.