Brand
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Identity
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Creative Direction
Fischer & Obringer

/ About the project
I partnered with Fischer & Obringer to develop a complete brand identity that speaks directly to the core values of wealth management: trust, heritage, and future-focused growth. Our strategy was to move beyond typical corporate clichés and craft an image that feels enduring and genuinely high-end. The entire brand ecosystem, from the selection of the authoritative logo and the premium, tactile materials to the sophisticated color palette featuring rich copper accents, was intentionally designed to convey a sense of established permanence. The result is a unified, compelling identity that assures clients of the firm's stability and specialized care, successfully positioning Fischer & Obringer as a refined and reliable partner for managing generational wealth.
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