Graphic Design / Art Direction / Print Design / Web Design / Social Media
Animated digital, social and print campaign to raise awareness around the financial strength and stability of Brighthouse Financial. Through research, it was discovered that young advisors had a tendency to not sell Brighthouse Financial products so in order to gain their trust and favor, this campaign was developed in order to raise their consideration. All of the ads drive to a newly designed landing page where advisors can see financial facts, a financial strength video and other related content that will reassure them that the company will make good on its promises.
Creative Director: Brian Haselton