Package Design / Art Direction
Design for a direct mail package to advisors to help them showcase the Brighthouse Financial Shield annuities. The mailer contained a foldout video pack that automatically played a video describing how the product works and its many benefits. Advisors used the pack to learn more about Shield annuities and to help explain to clients how the product works. It was a way to directly deliver the Brighthouse Financial targeted message in the tone and style that we wanted.
Creative Director: Brian Haselton
Video production: BBH