Art direction / Campaign Design / User Journey / Visual Design
Mortgages, refinance, rates. It can all be overwhelming and confusing. In an effort to create a more user-friendly experience, we designed a “choose your own adventure” process for Wells Fargo that let the user explore and play in the home lending space. This in turn made the daunting task of getting a home loan a breeze. From a seamless user journey to enhanced visuals, the design took the stress out of the process and let the user go at their own pace. We even proposed how to carry this design and market it to the public.
Done while working for CapTech