In an effort to create a cohesive, year-long presentation for Gaia Herbs, this campaign was developed to have a foundational brand message presented to the consumer. Positioning Gaia Herbs as the premium, established brand in the vitamins, herbs, and supplements space the thought-provoking imagery lays as a backdrop for the presentation of products. The brand reinforcement coming from Gaia’s signature green color allows for quick recognition while presenting the consumer with a fresh take on a leader in the space.