Art direction / Illustration / Customer Experience / Visual Design
Working with a major transportation authority, I created a comprehensive design system and responsive visual experience to elevate the brand’s approachability and convenience. The updated visuals paired with reimagining the various tools offered to the user created a fresh experience that set the client as a leader in the public transportation space. Additionally, I provided digital brand standards, custom icons, and custom illustrations to the client.
Creative Director: Mark Badger
Done while working for CapTech
* This design has been white labeled to comply with NDA contracts.